Over the years, particularly in the last few years, the meeting or events industry has undergone numerous changes. The industry is being rebuilt or innovated to keep up with the advancements as new technology continues to alter how people see meeting events. Likewise, these technological advancements, such as social media and mobile app development, alter how people connect and their surroundings.
And this article wouldn’t be possible without the expertise and guidance of Thomas Brock, a financial expert from PaydayBears. This financial organization allows everyone to cash advance to meet industry trends or aid financial emergencies.
So, what are the popular meeting industry trends to stay current with this quickly changing market? This article will discuss five (5) new meeting industry trends in 2023. For more information, read more.
1. Hybrid Meetings
The pandemic has changed the way how meetings work. Before, there were only face-to-face meetings where members, guests, participants, or the whole organization met to discuss development, future goals, and problems.
Today, there is this hybrid meeting where both face-to-face and online meetings through applications are done simultaneously so that an organization’s members, guests, or participants can connect and engage with each other.
Thus, some recommend this meeting because it allows the organization to be flexible when it comes to attendance, and also, they could have more use of the logistics.
However, it is important to note that this is only possible with a strong internet connection and commitment from all the organization’s members.
2. Social Media Platforms
Social media is becoming more crucial for event planners as it plays a vital role in customers’ lives. Consequently, using social media to promote events is a trend that will continue in any industry.
Social media does not replace traditional advertising techniques, including fliers or face-to-face promotion. However, it still affects how people gather information and choose whether or not to attend an event.
Social media is one of the best tools for gauging the popularity of ideas and events. Thus, many experts believe in improving connections with upcoming and potential online influencers and continuing to have competent people manage your social media platforms.
3. Mobile Technology
Nowadays, attendees or members of an organization are using mobile devices to access event information. This trend is anticipated to continue as more organizations utilize mobile devices.
There has been a huge increase in mobile applications created especially for events in recent years, especially during the pandemic. Users (which are mostly in event or business organizations) of these apps may look for events, see the schedules, and make reservations. Even though these apps are yet to be as common as other types of social media, their use is on the rise and is starting to influence any industry.
For event planners, not utilizing mobile technologies could cost you money and time. Thus, some organizations adapt to the new normal.
4. Virtual Reality
Any meeting industry is also embracing VR as an emerging trend. As a result of the genuine experience it offers event attendees, it is swiftly gaining popularity. With the aid of a VR headset, users can enter a whole new universe.
They can perceive what others cannot and have the sensation of being present. VR offers a unique opportunity to engage customers in ways that were before impractical in addition to a more immersive experience.
Many well-known organizations, especially in the gaming industry, display their newest games using virtual reality. Some even provide a place where users can test this technology in upcoming consoles.
5. Sustainability Events
Before, humans created technology with little regard for how it would affect the environment. However, we now worry about these new technical developments’ environmental impact.
Therefore, now, many industries devise strategies for creating clean energy options while continuing to live their current lifestyles. And there has been a huge modification and promotion of sustainable events this year.
Economic and climatic considerations, partnerships, promoting sustainable behavior, supporting healthy living, and using responsible sources are little ways of promoting a sustainable event.